AHA props

I try not to blog about too many work things, but this is a biggie that I'm pretty proud of (I am in PR after all). No matter your opinion about the former president, this announcement is quite impressive considering the scope and impact on the millions of kids it will affect. Some statistics say that this generation of kids could be the first not to outlive their parents if something doesn't change with their levels of nutrition or exercise. This doesn't fix the entire problem, but I think it is a reasonable and significant step in the right direction.

Alliance for a Healthier Generation and Industry Leaders Set Healthy School Beverage Guidelines for U.S. Schools

New York, NY – The Alliance for a Healthier Generation – a joint initiative of the William J. Clinton Foundation and the American Heart Association – has worked with representatives of Cadbury Schweppes, Coca-Cola, PepsiCo, and the American Beverage Association to establish new guidelines to limit portion sizes and reduce the number of calories available to children during the school day. Under these guidelines, only lower calorie and nutritious beverages will be sold to schools. This is the Alliance’s first industry agreement as part of its Healthy Schools Program, and it affects close to 35 million students across the country.

These science-based guidelines are just one part of the Alliance for a Healthier Generation’s overall strategy to help kids live healthier lives by decreasing excess calories consumed while increasing calories burned. Along with the Alliance’s other strategies, these guidelines will significantly impact the epidemic of childhood obesity. Launched in February of this year, the Alliance’s Healthy Schools Program works with schools to help curb obesity among their students by creating environments that foster healthy lifestyles.

For more information visit http://www.healthiergeneration.org/.